Showtime! The “WOW” factor of video tutorials

Where has Holly been keeping herself?

Producing a less-than-10-minute video tutorial demonstrating some simple steps in our new timekeeping system.

What a learning laboratory that turned out to be!
And what a payoff! (Nicely coincided with my mid-year performance evaluation, actually.)


  • 1 copy of Camtasia or Captivate
  • 1 or more employees who are competent with Camtasia or Captivate
    (thank you, Eric!)
  • 1 script that has been thoroughly vetted by the subject matter experts and reads like a live training exercise.
  • 1 decent microphone
  • 25 hours to review the script, record the audio, produce the “bullet points,” capture the mouse movements, and insert the pop-ups or screen highlights

Must haves:

  • A GUI that will not change in the middle of your recording session
  • Business processes that will not change in the middle of your recording session
  • The hutzpah, moxie, confidence (what have you) that the end product is worth the investment of time

Some of you who have been doing this for years are saying, “whatever,” but this is a first for me.

I believe we spent around 25 hours for 8+ minutes of video/audio.

The benefit is that employees will not have to sit in a live training session.

An additional benefit is the realization that if we can sum up the steps in a less-than-10-minute video, it really can’t be all that daunting a task to learn.

The hidden benefit is that every other project manager who is worried about implementing their new system now has another method to deliver training. [yes!]

What’s the downside?

  1. If the GUI changes before we go live, we’re toast. Have to re-record everything.
  2. If the business policies we describe in the audio change, we’re toast. Have to re-record almost everything.
  3. What’s missing from the video we produced? We didn’t explain how employees can look up their time off balances. We didn’t explain how managers approve time. We are planning to produce two more videos on these topics, but in the meantime, the powers that be will say, “Where is the rest of the information?”


These video tutorials are the wave of the future. Learn how to do them. Even your most amateur efforts will be met with rave reviews. Then employ continuous improvement methodology. (translation: do better each time)


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