Videocasting as technical communication

Common Craft has two videocasts explaining wikis and RSS respectively.

The audio could be better and the video is a bit jerky, but the striking thing about these is their simplicity as well as their effective use of imagery and storytelling to instruct their audience. No fancy production equipment needed, just a piece of paper and a magic marker. They call this format “Paperworks.”

In their own words:

We produce short videos that make complex subjects and messages easy to understand. . . . We use simple concepts and plain language to create an engaging experience for viewers.

Isn’t that what all technical communicators should strive to do? It’s this kind of innovation that makes me excited to be in this field.

Wikis in Plain English

[blip.tv ?posts_id=251312&dest=-1]

RSS in Plain English

[blip.tv ?posts_id=209879&dest=-1]

Thanks to the Chicago STC’s blog for turning me on to Common Craft.

The people behind Common Craft are Lee and Sachi LeFever. They seem to have a lot of fun with whatever they do. Last year the team traveled around the world and blogged about their experience in The World is Not Flat. Some good advice here for anyone else who is thinking of chucking the rat race and traveling for two years.  (I wish)

And, of course, Common Craft has a blog.

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